Entrepreneurial intention is a predictive indicator of entrepreneurial behavior.In order to explore the effect of regulatory focus on entrepreneurial intention,the study analyzed 183 questionnaire data collected based on regulatory focus theory and emotion-as-information theory,taking MBA as the research object.The results showed:opportunity evaluation played a mediating role in promotion focus and entrepreneurial intention,emotions and opportunity evaluation played a chain mediating role between regulatory focus and entrepreneurial intention.The transmission mechanisms revealed by the research have promi-nent theoretical implications for research on entrepreneurial intention,improve entrepreneurial theory,and help to explore effec-tive ways to transform regulatory focus into entrepreneurial intention,which has important practical significance.
NETL
NSTL
万方数据
