The production of documentaries on the theme of intangible cultural heritage(ICH)has promoted the construc-tion of image memory space for ICH,inherited and spread fine traditional Chinese culture,and cultivated and strengthened the groups of ICH projects.However,it faces such problems as the lack of comprehensive displays of ICH projects,insufficient use of younger-oriented expression strategies,obstacles in cross-cultural communication,and constraints in market distribution.To further improve the production and distribution of documentaries on the theme of ICH,promote ICH inheritance and dissemi-nation,enhance the cultural identity and cultural confidence of the Chinese nation,and improve the dissemination power and in-fluence of Chinese civilization,we should form multiple production subjects for documentaries on the theme of ICH,apply youn-ger-oriented expression strategies,comprehensively display the essence of ICH projects,promote cross-cultural communica-tion of documentaries,and achieve diversified promotion and distribution of documentaries.
关键词
非物质文化遗产/纪录片/影像记忆/中华优秀传统文化/年轻化表达
Key words
ICH/documentary/image memory/fine traditional Chinese culture/younger-oriented expression
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