以Gunther Kress和Theo van Leeuwen的视觉语法理论为分析框架,通过对南京旅游英文官网的案例研究,分析旅游网站多模态话语的再现意义、互动意义和构图意义.研究发现,南京旅游英文网站使用大量图片视觉符号资源构建意义,图片符号与文字符号协同作用,对观看者产生视觉上的冲击,达到良好的宣传效果.不足之处在于,叙事再现图片占比较低,人物参与者缺乏与观看者的正面接触,图片设计者多采用中、远镜头,虽客观呈现景物特点,但与观看者保持较为疏远的关系.建议网站丰富再现意义的类型,增加叙事再现的使用,增加参与者与观看者的正面接触;适当采取前景化、分割线等手段,借用近距离镜头将观看者代入到图片情境中.
Multimodal Discourse Analysis of Nanjing English Travel Website Based on Visual Grammar
Based on the visual grammar theory proposed by Gunther Kress and Theo van Leeuwen,the study an-alyzes the representational,interactive and compositional meaning of multimodal discourse in Nanjing English Travel Website.The study finds that images are employed in combination with texts to construct meaning,which creates a visual impact on viewers and promotes publicity.However,the proportion of narrative images is relatively low and participants represented in the narrative images have little contact with viewers.Picture designers mostly use medium and long lens,which objectively present the characteristics of the scene,but maintain a relatively distant relationship with the viewer.We suggest to enrich the types of representational meaning,increase narrative representation and en-hance direct contact between participants and viewers.Foregrounding,segmented lines and close shots are also sug-gested to immerse viewers into images.
visual grammarNanjing English Travel Websitemultimodaldiscourse analysis
万方数据
维普
