Based on standardized processes,extract key indicators from marketing data.Adopting a dimensionless transformation method to uniformly transform the precise marketing scale of key indica-tors.Calibrate scale relationships through data mining algorithms,and achieve precise marketing based on logical relationships between data.The experimental results indicate that using different types of us-ers as marketing variables,precise matching of different needs can be achieved through new methods,which has practical value.
维普
万方数据