佳木斯大学学报(自然科学版)2024,Vol.42Issue(11) :26-29.

基于时间编码和GNN的商品个性化推荐算法研究

Research on the Personalized Product Recommendation Algorithm Based on Time Coding and GNN

马俊 王贤来
佳木斯大学学报(自然科学版)2024,Vol.42Issue(11) :26-29.

基于时间编码和GNN的商品个性化推荐算法研究

Research on the Personalized Product Recommendation Algorithm Based on Time Coding and GNN

马俊 1王贤来2
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作者信息

  • 1. 安徽水利水电职业技术学院,安徽 合肥 230000
  • 2. 安徽大学,安徽 合肥 230000
  • 折叠

摘要

虽然推荐系统能帮助用户筛选出所需产品,进而缓解信息过载问题,但由于当前的推荐系统大多都忽视了数据的稀疏性问题,导致精度欠佳.因此,为了提高推荐精度,研究提出了基于图神经网络和时间编码的会话推荐模型.实验结果显示,在1/4 Yoochoose数据集中,基于图神经网络和时间编码的会话推荐模型Top 20个性化推荐结果的精度和平均倒数排名分别为74.3%和33.9,均高于其他算法.在去除时间编码和语义知识库后,前20个项目的精度分别由74.5%下降至了 71.6%和71.1%,平均倒数排名由34.4分别下降至32.3和30.8.上述结果表明,研究提出的会话推荐模型性能优越,且时间编码和语义知识库能有效提高模型的推荐精度.

Abstract

Although the recommendation system can help users to screen out the desired prod-ucts,and then alleviate the information overload problem.However,most of the current recommenda-tion systems ignore the sparsity of the data,resulting in poor accuracy.Therefore,to improve recom-mendation accuracy,we propose session recommendation models based on graph neural network and temporal coding.The experimental results show that in the 1/4 Yoochoose data set,the accuracy and average reciprocal ranking of the session recommendation results based on graph neural network and temporal coding were 74.3%and 33.9,respectively,which are higher than the other algorithms.More-over,after removing the temporal coding and semantic knowledge base,the accuracy of the top 20 items decreased from 74.5%to 71.6%and 71.1%,respectively,and the average reciprocal ranking decreased from 34.4 to 32.3 and 30.8,respectively.The above results show that the proposed session recommen-dation model performs well,and the time coding and semantic knowledge base can effectively improve the model recommendation accuracy.

关键词

电子商务/会话推荐/时间编码/图神经网络

Key words

e-commerce/conversation recommendation/time coding/graph neural network

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出版年

2024
佳木斯大学学报(自然科学版)
佳木斯大学

佳木斯大学学报(自然科学版)

影响因子:0.159
ISSN:1008-1402
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