Under the current low-carbon background,the wide application of Internet platforms enables manufacturers to di-rectly and indirectly sell products to consumers through online channels and physical retail channels,which also leads to the decline of retailers'profits,and the new development model of retailers needs to be explored.By choosing the manufacturer-led Stackelberg game order for solving,and then using Matlab to analyze the examples,this paper discusses the optimal pricing strategy between manufacturers and retailers under three different supply chain modes.The conclusion is that it is beneficial for retailers to consider wholesale products from the original manufacturer and find new manufacturers at the same time.This also provides a new path for the future development of retailers.
关键词
双渠道供应链/定价决策/博弈模型
Key words
dual channel supply chain/pricing decision/Game model
维普
万方数据