Traditional culture contains rich value and profound connotations,carrying the cultural genes and spiritual val-ues of the Chinese nation,and is a shining pearl in the development process of the Chinese nation.The gradual popularization of mobile apps not only brings good development opportunities for traditional cultural innovation,but also makes the inherent cultural innovation methods unable to adapt to the current new communication pattern.It has become an inevitable trend to promote the combination of mobile apps and traditional cultural innovation.Based on this,the article deeply analyzes the op-portunities and challenges of mobile apps in promoting traditional cultural innovation,summarizes the role of mobile apps in value presentation,expression forms,content innovation,communication channels,and other aspects,and starts with deepening cultural topic selection,collaborating with emerging media,introducing PUGC mode,and online and offline linkage,in order to provide effective references for mobile apps to promote traditional cultural innovation.
关键词
移动APP/PUGC模式/传统文化/用户本位
Key words
mobile app/PUGC mode/traditional culture/user oriented
维普
万方数据