The Evolution and Inheritance of the Cultural Brand of Fengzhen Mooncakes as Intangible Cultural Heritage in Inner Mongolia
Fengzhen Mooncakes are a distinctive cultural brand within the culinary industry of Ulanqab,Inner Mongolia.Centered on the provincial intangible cultural heritage of Fengzhen Mooncake making techniques and rooted in regional history and folk cul-ture,the Fengzhen Mooncake brand has evolved into a unique local cultural emblem.With robust support and guidance from local governments,Fengzhen Mooncakes have become a hallmark of Fengzhen's specialty economy,contributing to rural revitalization and driving county-level economic growth.Additionally,the preservation and transmission of Fengzhen Mooncake culture have sig-nificantly bolstered Inner Mongolia's development as a culturally strong region.
Fengzhen Mooncakescultural brandintangible cultural heritage
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