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缘起·内涵·价值:论加强国际传播能力建设的守正创新

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习近平总书记对加强国际传播能力建设的系统谋划蕴含着理论赓续与规律剖示、战略考量与实践创新相结合的生成理路,具有深厚的理论土壤与现实关照.这些新思想、新观点,既揭示战略传播体系的本体地位,强调话语体系和叙事体系联动;又阐明国际传播"五力"建设的逻辑架构,明确效能提升的检验指标;还确立讲好中国故事的方法要义,坚持形象建构的主线目标,充分彰显了战略基石、集成要素、职责使命的理论内涵.习近平总书记对加强国际传播能力建设的创新性贡献,对巩固马克思主义指导地位,推动宣传思想文化工作守正创新;完善"三大体系"建设,助推中国哲学社会科学繁荣发展;促进文明间交流互鉴,开创人类文明发展新局面;推动人类命运共同体构建,赢得民族伟大复兴稳定有利环境具有重要价值.
Origin-Connotation-Value:on the Observance Integrity and Innovation in Strengthening International Communication Capacity Building
As socialism with Chinese characteristics enters a new era,China has made historic achievements in economic,political,cultural,social,ecological and diplomatic fields;the Communist Party of China(CPC)has led the whole nation to realize the great leap from standing up,getting rich to getting strong,and successfully solved the problem of"being beaten"and"starving",and has entered a new journey of building a modern socialist country with a high degree of historical self-confidence,strong historical initiative,and positive responsibility.However,China is still facing the reality of"losing voice","losing speech"and"losing sound"in the international public opinion arena,which is characterized by passive voice,insufficient elaboration and weak dissemination.In view of this,it is crucial to strengthen international communication capacity building,solve the problem of"being scolded",and build international discourse power that matches China's increasing comprehensive national power.Existing literature focuses on the background,important issues,practical problems and countermeasures of international communication capacity building in the new era,but there is little overall research on the theoretical origin of Xi Jinping's important discourse on international communication capacity building in the new era from a Marxist perspective,and the systematization of the core meaning of the discourse as well as the value implication of the discourse.This paper adopts the literature research method and systematic research method,and collects Marx and Engels'discourses on international communication,the content of international communication capacity building in the process of the localization of Marxism,and the reality of the international communication capacity in the new era,so as to reflect on Xi Jinping's important discourses on the international communication capacity building in the new era from the perspective of the unity of theory,history,and practice,and to consider the logical mechanism of"where it comes from"and"how it comes about".On the basis of this,this paper has comprehensively analyzed the content of international communication capacity building since the 18th National Congress of the CPC,with a view to presenting a complete picture of international communication capacity building in the new era.Finally,it focuses on the value analysis of important discussions,effectively echoing the main theme of international communication capacity building in the new era,and providing theoretical guidance and action guidelines for further strengthening international communication work.This paper expands previous literature in the following two aspects.On the one hand,it focuses on the ideas of Marx and Engels on"world interactions"and"media technology",analyzes the essence,channels and principles of international communication,and enriches the research perspectives on the theoretical foundation of international communication capacity building in the new era.On the other hand,it combs through Xi Jinping's important discourse on international communication capacity building in the new era,summarizes its essence into a hierarchical and logically clear system of strategic cornerstones,integrated elements,duties and missions,and provides reference and inspiration for deepening the holistic study of ideological and cultural work in the new era.This paper rationalizes the internal logic of international communication capacity building in the new era,which is conducive to strengthening the subjectivity of political party communication theory,improving the academic and theoretical self-confidence of strategic communication with Chinese characteristics,opening up new theoretical growth points for the innovation of Chinese Marxist international communication theory,and providing doctrinal support for the construction of the Chinese Marxist international communication theoretical system.At the same time,strengthening the building of international communication capacity,introducing a credible,lovely and respectable China to the international community,and presenting a true,three-dimensional and comprehensive image of the CPC are conducive to enhancing the understanding and support of the people all over the world,creating a stable and favorable international public opinion environment,and advancing the construction of a strong nation and the realization of the great rejuvenation of the nation.

International communication capacitydiscourse systermChinese story

高晓林、梁永涛

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复旦大学马克思主义学院

国际传播能力 话语体系 中国故事

国家社会科学基金重点项目教育部哲学社会科学研究重大课题攻关项目

21AKS01021JZD011

2024

暨南学报(哲学社会科学版)
暨南大学

暨南学报(哲学社会科学版)

CSSCICHSSCD北大核心
影响因子:0.69
ISSN:1000-5072
年,卷(期):2024.46(3)
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