Strategies for the Development of French Audiovisual Media in the Digital Age:The French experience of international communication
This study examines the important role of French audiovisual media in protecting the country's cultural interests and shaping its national image,especially the opportunities and challenges of France's foreign cultural communication in the context of the digital age.With globalization and the rapid development of information technology,digital media have become an important channel for national cultural communication.As a traditional cultural exporter,France's cultural policy and communication strategy have been adjusted and upgraded accordingly in the face of the digital revolution.Combined with the historical background and real conditions of France in cultural communication,this paper analyzes in depth its cultural communication mechanism and strategy in the digital age,providing reference for China's foreign cultural communication.This paper reveals the effective strategies and practical effects of France's foreign cultural communication in the context of the digital age and explores its unique position and role in global cultural exchange.It summarizes France's experience and achievements in cultural communication by analyzing how it has revolutionized itself in terms of new positioning,new mechanism,new industry,and new system based on its history,international politics,and new technological revolution,thus promoting global cultural diversity and cross-cultural dialogue.The"French experience"has certain reference significance for the development of China's foreign audiovisual media,inspiring China to make use of the laws of communication in the digital age,carry forward the spirit of digital culture,promote the combination of cultural cooperation and media autonomy,strengthen the capacity of digital coordination,promote the combination of tangible and intangible communication,and set up a digital integration platform to promote the combination of collaboration and consistency.The research methods of this paper mainly include literature analysis,case study,and comparative study.Firstly,through reading and sorting out relevant literature,this paper introduces the historical background and current situation of France's foreign cultural communication.Secondly,representative cases of France in cultural communication are selected for in-depth analysis to reveal its successful experience and existing problems.Finally,through the comparison with China's cultural communication strategy,this paper finds out the advantages and shortcomings of France's cultural communication in the digital age.During the research process,the combination of theory and practice is emphasized,with both macro-analysis of policies and strategies and micro-examination of specific implementation processes.Through the above methods,this study mainly draws the following conclusions:first,France has significantly improved the quality and effect of its cultural communication in the digital age by integrating cultural resources and making use of new technologies;second,France actively promotes linguistic dissemination and cultural diversity and enhances its international influence by promoting the French language and culture through a variety of channels and platforms;third,France focuses on strengthening international cooperation to optimize the structure of the cultural market and emphasizes the combination of state guidance and market-led forces to promote intercultural dialogue and balanced cultural trade,achieving remarkable results.Overall,France's cultural communication strategy in the digital age is highly adaptive and innovative and has built an efficient digital integration and communication platform.The experience not only provides useful experience and inspiration for other countries but also provides a new reference paradigm for the development of global digital culture.Finally,this paper provides an outlook on the future research direction and application prospects.In the future,with the continuous progress of technology and the deepening of globalization,foreign cultural communication will face more challenges and opportunities.The deepening of international cultural exchanges and the strengthening of intercultural dialogue will require more innovation and cooperation among countries at the policy and practice levels.The experience of France shows that it is only through continuous exploration and efforts that it can be invincible in the global cultural competition.
digital ageaudiovisual media for foreign audiencesdevelopment strategypractical enlightenmentInternational communication
NETL
NSTL
万方数据
