The Mediated Imagination:A Contemporary Interpretation of Zielinski's Media Thinking
The Genealogy of Media Thinking project is the result of conversations Zielinski has had with various media thinkers and scholars since 2013.In this project,Zielinski,through dialogue and communication with 17 media scholars,including Friedrich Knilly,Hans Bertin,Boris Groys,and Wolfgang Ernst,considers how various kinds of thinking about media are formed.In Preface to the Chinese Version of Genealogy of Media Thinking,Zielinski especially emphasizes the diachronic and synchronic nature of media thinking and how media thinking operates in the"connection"between diachronic and synchronic nature.In Zielinski's view,it is necessary to explore the"deep time"of audiovisual technology from a diachronic perspective.However,the history of media development is not a linear history but a multi-level and interpenetrating history.In this case,it is crucial to use lateral thinking to re-understand the media from a synchronic perspective.It is under the guidance of lateral thinking that people can find the origin point of the same medium in different disciplines and places at the same time.Zielinski believes that the diachronic and synchronic aspects of media thinking are not unrelated,but operate in"connections",and it is in this connection that heterogeneous,different,and separate knowledge can be connected and form some lineage of media knowledge.Genealogy is Zielinski's most important research method for media archaeology.However,from works such as Media Archaeology and Time Machine,the core ideas of Zielinski's media archaeology have undergone many changes.He proposes concepts such as"prospective archaeology"and even"archaeology of the moment",turning his gaze from the"past"to the"future".Both"immediate archaeology"and"prospective archaeology"try to find the"future world"in the old or existing things,and such media archaeology has a strong utopian tendency.Zielinski is quite dissatisfied with the media studies of European and American logosism.He emphasizes the diversity of modernity and proposes the importance of shifting media studies to the"Global South".However,due to the knowledge background and educational environment,it is still difficult for Zielinski to completely get rid of the media thinking of Eurocentrism.In addition,it is worth noting that in the study of the spectrum of media thinking,Zielinski especially emphasizes the importance of"media imagination",and encourages people to boldly cross the boundaries,break the rules,and obtain the ability to grasp the reality and the future with new imagination."Power"is a keyword in Foucault's research on the archaeology of knowledge and genealogy.Through the media archaeology of genealogy,Foucault hopes to explore the reasons and criteria for the formation of certain knowledge discourses as well as the power relations and structures surrounding these knowledge discourses.However,when Zielinski discusses media thinking and media archaeology with the help of Foucault's genealogy theory,his focus is the correlation between different media,but he does not pay enough attention to the power behind the development of different media.Therefore,while applying Zielinski's media thinking theory to expand the boundaries of media studies,we need to know more about the decisive role of political,economic,and cultural power behind media thinking.
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