Research on the new path of dissemination and promotion of intangible cultural heritage of Yangxin cloth stickers under the background of the rise of China-Chic brand
Research on the new path of dissemination and promotion of intangible cultural heritage of Yangxin cloth stickers under the background of the rise of China-Chic brand
The rise of China-Chic designer brand not only shows the development of Chinese fashion industry,but also inherits and promotes Chinese traditional culture,which makes Chinese traditional culture glow with new vitality,and also becomes one of the effective ways to spread Chinese culture.Based on this,this paper explores new opportunities and paths for the dissemination and promotion of textile intangible cultural heritage such as Yangxin cloth stickers,in order to provide reference for the sustainable dissemination and innovative promotion paths of Yangxin cloth stickers.
关键词
阳新布贴/纺织非遗/国潮品牌/文化传播
Key words
Yangxin cloth stickers/textile intangible cultural heritage/China-Chic brand/cultural dissemination
维普
万方数据