Cultivating applied innovative talents is one of the key points of the talent cultivation plan in vocational colleges,and the teaching reform and development of the"Brand Advertising Design"course can be promoted through the national college student advertising art competition.The teaching model of"promoting education through competition"has stimulated students'interest in learning and cultivated their innovative practical application abilities;on the other hand,it has improved the teaching level of teachers,optimized the course content,and integrated the corporate culture of the competition with the"Brand Advertising Design"course,strengthened the concept of collaborative education in innovation and entrepreneurship.Based on this,this paper takes the"Brand Advertising Design"course as an example to explore the impact of the model of"promoting education through competition"on teaching.
关键词
"以赛促教"/"品牌广告设计"/课程教学/实践能力
Key words
"promoting education through competition"/"Brand Advertising Design"/course teaching/practical abilities
万方数据