首页|以测款流程为依据的线上女装品牌造型设计案例研究

以测款流程为依据的线上女装品牌造型设计案例研究

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线上女装品牌的运营模式在很大程度上克服了传统线下女装品牌研发周期长和库存风险高的缺陷,线上测款流程产生的各类数据为产品研发提供了科学和精准的判断依据。文章通过多个设计与运营实践案例分析了测款流程中造型设计方式与测款数据的关联度,列举了筛选优质造型元素并对其进行延伸设计的若干技法,根据具体的商业实践数据总结了造型设计方式的利弊,从而达到控制库存周期、及时止损和整体利润最大化的商业目的。
Case study of online women's clothing brand styling design based on the style sales testing process
The operational model of online women's clothing brands has largely overcome the shortcomings of traditional offline women's clothing brands,such as long research and development cycles and high inventory risks.The various data generated by the online style sales testing process provide scientific and accurate judgment basis for product development.This paper analyzes the correlation between styling design methods and style sales testing data in the style sales testing process through multiple design and operation practice cases.It lists several techniques for selecting high-quality styling elements and extending their design,and summarizes the advantages and disadvantages of styling design methods according to specific commercial practice data,in order to achieve the commercial goals of controlling inventory cycles,timely stopping losses,and maximizing overall profits.

women's clothing brandstyle sales testingstyling elementsextended design

刘文凯、肖立志、邱慧芬

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福建师范大学 美术学院,福建 福州 350117

女装品牌 测款 造型元素 延伸设计

福建师范大学本科教改项目福建师范大学新文科教改项目福建师范大学研究生教改项目

I202201043W202120YJ202108

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(1)
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