Case study of online women's clothing brand styling design based on the style sales testing process
The operational model of online women's clothing brands has largely overcome the shortcomings of traditional offline women's clothing brands,such as long research and development cycles and high inventory risks.The various data generated by the online style sales testing process provide scientific and accurate judgment basis for product development.This paper analyzes the correlation between styling design methods and style sales testing data in the style sales testing process through multiple design and operation practice cases.It lists several techniques for selecting high-quality styling elements and extending their design,and summarizes the advantages and disadvantages of styling design methods according to specific commercial practice data,in order to achieve the commercial goals of controlling inventory cycles,timely stopping losses,and maximizing overall profits.