Research and analysis on the development of Ningbo mud gold colored paint cultural and creative products
Mud gold colored paint is a traditional intangible cultural heritage handicraft in Ningbo,which has been included in the first batch of national intangible cultural heritage list.But with the changes in consumer lifestyles and aesthetic concepts,the mud gold colored paint is facing practical problems such as the lack of successors,the loss of skills and a shrinking market.This paper conducts research through questionnaire survey,interview and field observation methods.Based on the research results of the current development status of mud gold colored paint and the development needs of cultural and creative products,targeted and effective development suggestions are proposed,in order to provide useful references for the development of mud gold colored paint cultural and creative products.
mud gold colored paintintangible cultural heritage handicraftscultural and creative productsmarket research
NETL
NSTL
万方数据
维普
