宁波泥金彩漆文创产品开发的调研与分析
Research and analysis on the development of Ningbo mud gold colored paint cultural and creative products
钟瑜 1王静 1姚其红 1陈翊2
作者信息
- 1. 浙江纺织服装职业技术学院 时装学院,浙江 宁波 315211
- 2. 浙江工业职业技术学院 设计与艺术学院,浙江 绍兴 312099
- 折叠
摘要
泥金彩漆是宁波地区传统非遗手工艺,曾被列入首批国家级非物质文化遗产名录.但随着消费者生活方式的变迁和审美观念的改变,泥金彩漆面临传承人青黄不接、技艺失传、市场萎缩等现实问题.文章通过问卷调研法、访谈法和实地观察法展开调研,基于泥金彩漆发展现状和文创产品开发需求的调研结果,有针对性地提出有效发展建议,以期为泥金彩漆文创产品开发提供有益参考.
Abstract
Mud gold colored paint is a traditional intangible cultural heritage handicraft in Ningbo,which has been included in the first batch of national intangible cultural heritage list.But with the changes in consumer lifestyles and aesthetic concepts,the mud gold colored paint is facing practical problems such as the lack of successors,the loss of skills and a shrinking market.This paper conducts research through questionnaire survey,interview and field observation methods.Based on the research results of the current development status of mud gold colored paint and the development needs of cultural and creative products,targeted and effective development suggestions are proposed,in order to provide useful references for the development of mud gold colored paint cultural and creative products.
关键词
泥金彩漆/非遗手工艺/文创产品/市场调研Key words
mud gold colored paint/intangible cultural heritage handicrafts/cultural and creative products/market research引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据