基于板鹞风筝的IP形象创作和衍生
IP image creation and derivation based on Banyao Kite
张士誉 1贺鹏 1姚建强 1陆瑶 1张芯月 1张悦1
作者信息
- 1. 南通理工学院,江苏 南通 226000
- 折叠
摘要
近些年,我国对非物质文化遗产的保护较为重视,努力为非遗传承人搭建展示风采、交流提升、弘扬传统文化的舞台.我国的风筝素有"南鹞北鸢"之说,南通是中国传统风筝"南鹞"的主要生产基地,但板鹞风筝面临失传的风险.文章介绍了基于南通板鹞风筝的文创IP形象设计,主要是用一种新的方式对板鹞风筝进行二次创作,以一种人们喜闻乐见的文化形式表现出来,做有故事的文化衍生品,改变人们对传统板鹞风筝的认知,让板鹞风筝被更多年轻人接纳和认可,以此传播非物质文化遗产——板鹞风筝.
Abstract
In recent years,China has attached great importance to the protection of intangible cultural heritage,striving to build a stage for inheritors of intangible cultural heritage to showcase their charm,exchange and promote traditional culture.Kites in our country are known as the"Southern harrier and Northern kite".Nantong is the main production base for traditional Chinese kites known as the"Southern harrier",but the Banyao Kite is facing the risk of being lost.The article introduces the cultural and creative IP image design based on the Nantong Banyao Kite,mainly using a new way to create a second creation of Banyao Kite,expressing it in a popular cultural form,creating a cultural derivative with stories,changing people's understanding of traditional Banyao Kite,making Banyao Kite more accepted and recognized by young people,and spreading intangible cultural heritage of Banyao Kite.
关键词
南通板鹞/文创IP/形象衍生Key words
Nantong Banyao/cultural and creative IP/image derivation引用本文复制引用
基金项目
2023年项目江苏省大学生创新创业计划训练项目(202312056015Z)
出版年
2024
NETL
NSTL
维普
万方数据