IP image creation and derivation based on Banyao Kite
In recent years,China has attached great importance to the protection of intangible cultural heritage,striving to build a stage for inheritors of intangible cultural heritage to showcase their charm,exchange and promote traditional culture.Kites in our country are known as the"Southern harrier and Northern kite".Nantong is the main production base for traditional Chinese kites known as the"Southern harrier",but the Banyao Kite is facing the risk of being lost.The article introduces the cultural and creative IP image design based on the Nantong Banyao Kite,mainly using a new way to create a second creation of Banyao Kite,expressing it in a popular cultural form,creating a cultural derivative with stories,changing people's understanding of traditional Banyao Kite,making Banyao Kite more accepted and recognized by young people,and spreading intangible cultural heritage of Banyao Kite.
Nantong Banyaocultural and creative IPimage derivation
NETL
NSTL
万方数据
维普
