Research on the creative design of"New Year's Flavor"cultural tourism products promoted by art majors in colleges and universities
With the improvement of the level of mass consumption and the level of national culture in our country,consumers have a higher demand for cultural consumption and higher requirements for cultural and tourism products.The cultural connotation of cultural and tourism products needs to be expressed through the appearance and functional use of the products.Art majors in colleges and universities will lay the foundation for promoting creative design of cultural and tourism products.Colleges and universities explore new paths for creative design through the research and development of cultural and tourism products,and combine the characteristics of art majors to create works with cultural connotations.This paper elaborates on the research process from searching for"New Year's Flavor"design elements,to summarizing how art majors in colleges and universities use relevant elements for creative design,and then to outputting cultural connotations through cultural tourism products,in order to provide effective reference and inspiration for the development and innovation of cultural tourism products in art majors in colleges and universities,establish campus cultural image,and promote the construction of campus cultural spirit,to promote the development of creative design for cultural and tourism products in art majors in colleges and universities.
colleges and universities"New Year's Flavor"cultural tourism productcreative design
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