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浅谈海澜之家品牌经营模式及发展

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海澜之家作为服装品牌的常青树,连续多年稳坐男装市场占有率第一名的宝座.文章简要介绍了海澜之家的基本发展情况、经营模式,讨论了海澜之家在未来发展中增加品牌价值、增强产品生命力的不同方式,以期为市场品牌提供借鉴.
Discussion on the business model and development of HLA brand
As an evergreen tree of clothing brands,HLA has consistently held the top position in the men's clothing market share for many years.This paper briefly introduces the basic development and business model of HLA,and discusses different ways for HLA to increase brand value and strengthen product vitality in future development,in order to provide reference for market brands.

business modeldevelopmentHLA

叶青、高倩、胡馨予

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江苏省纺织产品质量监督检验研究院,江苏 南京 210007

经营模式 发展 海澜之家

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(3)