浅谈海澜之家品牌经营模式及发展
Discussion on the business model and development of HLA brand
叶青 1高倩 1胡馨予1
作者信息
- 1. 江苏省纺织产品质量监督检验研究院,江苏 南京 210007
- 折叠
摘要
海澜之家作为服装品牌的常青树,连续多年稳坐男装市场占有率第一名的宝座.文章简要介绍了海澜之家的基本发展情况、经营模式,讨论了海澜之家在未来发展中增加品牌价值、增强产品生命力的不同方式,以期为市场品牌提供借鉴.
Abstract
As an evergreen tree of clothing brands,HLA has consistently held the top position in the men's clothing market share for many years.This paper briefly introduces the basic development and business model of HLA,and discusses different ways for HLA to increase brand value and strengthen product vitality in future development,in order to provide reference for market brands.
关键词
经营模式/发展/海澜之家Key words
business model/development/HLA引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据