Primary exploration at the rise and prospects of SHEIN's ultra-fast fashion platform
As a Chinese local brand that has successfully emerged during the pandemic,SHEIN has adopted a new ultra-fast fashion business model.Ultra-fast fashion has evolved from fast fashion and is sweeping the world as a new fashion.This paper discusses the success of the SHEIN business model,and analyzes the comparison between ultra-fast fashion and fast fashion,discusses in detail the development status quo and drawbacks of ultra-fast fashion,and predicts its future development trend.