SHEIN超快时尚平台的崛起与前景初探
Primary exploration at the rise and prospects of SHEIN's ultra-fast fashion platform
王怡 1肖岚1
作者信息
- 1. 东华大学 纺织学院,上海 201620
- 折叠
摘要
作为在疫情期间成功崛起的中国本土品牌,SHEIN采用了全新的超快时尚商业模式.超快时尚是从快时尚演变而来,作为一种新的风尚,正在席卷全球.文章探讨了SHEIN商业模式的成功之道,并将超快时尚和快时尚进行了对比分析,详细探讨了超快时尚的发展现状及弊端,同时对其未来的发展趋势进行了预测.
Abstract
As a Chinese local brand that has successfully emerged during the pandemic,SHEIN has adopted a new ultra-fast fashion business model.Ultra-fast fashion has evolved from fast fashion and is sweeping the world as a new fashion.This paper discusses the success of the SHEIN business model,and analyzes the comparison between ultra-fast fashion and fast fashion,discusses in detail the development status quo and drawbacks of ultra-fast fashion,and predicts its future development trend.
关键词
超快时尚/实时零售/SHEINKey words
ultra-fast fashion/real-time retailing/SHEIN引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据