首页|SHEIN超快时尚平台的崛起与前景初探

SHEIN超快时尚平台的崛起与前景初探

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作为在疫情期间成功崛起的中国本土品牌,SHEIN采用了全新的超快时尚商业模式.超快时尚是从快时尚演变而来,作为一种新的风尚,正在席卷全球.文章探讨了SHEIN商业模式的成功之道,并将超快时尚和快时尚进行了对比分析,详细探讨了超快时尚的发展现状及弊端,同时对其未来的发展趋势进行了预测.
Primary exploration at the rise and prospects of SHEIN's ultra-fast fashion platform
As a Chinese local brand that has successfully emerged during the pandemic,SHEIN has adopted a new ultra-fast fashion business model.Ultra-fast fashion has evolved from fast fashion and is sweeping the world as a new fashion.This paper discusses the success of the SHEIN business model,and analyzes the comparison between ultra-fast fashion and fast fashion,discusses in detail the development status quo and drawbacks of ultra-fast fashion,and predicts its future development trend.

ultra-fast fashionreal-time retailingSHEIN

王怡、肖岚

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东华大学 纺织学院,上海 201620

超快时尚 实时零售 SHEIN

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(3)
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