Practical path for the inheritance and development of intangible cultural heritage in the new era:taking Kaifeng Bianxiu as an example
In the context of China's"cultural power"strategy in the new era,the inheritance and development of intangible cultural heritage have important practical value.It not only enhances people's cultural confidence,but also helps to develop China's cultural industry and enrich cultural activities for the masses.As a representative of intangible cultural heritage,Kaifeng Bianxiu has rich cultural value with its unique embroidery techniques.In order to better achieve the inheritance and development of Kaifeng Bianxiu,this paper proposes to explore the practical path of Kaifeng Bianxiu in inheritance and development from three aspects:standardizing the Bianxiu market and implementing brand development strategies;optimizing product development and enriching public participation methods;strengthening media publicity and strengthening the construction of talent teams.
intangible cultural heritageKaifeng Bianxiuinheritance and developmentvalue significancepractical path
NETL
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