Application of Shanghai style clothing and floral patterns in cultural and creative products
Cultural and creative products are to graft cultural resources into a specific product in the form of visual symbols through some kind of creativity,materializing concrete spiritual concepts and forming an emotional community.This paper takes the typical floral patterns in Shanghai style clothing as the research object,analyzes and selects them from the perspectives of floral themes,shapes and style characteristics of clothing patterns,and adopts the design method of direct extraction,decomposition and recombination for innovative design of patterns.The deformation method of induction and simplification,decomposition and combination is applied to the design process of cultural and creative products,and the design concept of"local fashion"cultural and creative products characterized by the revival of fashion culture is derived.The design case provides a design method for post Shanghai style fashion to"activate"regional culture in cultural and creative products.
Shanghai style culturefloral patternsdecomposition and recombination