Analysis of narrative discourse in Huang Hai movie poster design
Movie poster is a visual communication art that designers use visual symbols to condensed and express the theme and content of movies.The creation form of Chinese movie posters has developed from the early"big head paste"style to the diversified coexistence pattern at present,and a number of excellent poster designers have emerged in this process.Huang Hai is a leading poster designer in China in recent years.He focuses on using visual symbols that fit the theme and tone of the movie to narrate the movie posters,and his works are artistic,cultural and commercial.This paper takes some posters designed by Huang Hai as the research object,starts from the narrative discourse construction of graphics,text,color and space in the design of movie posters,explains the narrative logic and meaning construction in the design of movie posters in Huang Hai,and discusses the importance of narrative design in poster design on this basis.
NETL
NSTL
万方数据
维普
