Research on clothing brand marketing strategy based on e-commerce online live streaming
E-commerce online live streaming plays a crucial role in clothing brand marketing.Through online live streaming,brands can display the style,texture and using effect of their products in real-time,attracting more consumers to pay attention and make purchases.This paper takes clothing brand marketing as the starting point and analyzes the characteristics of e-commerce online live streaming marketing of clothing brand from the perspectives of interactivity,data-driven and entertainment;based on the current development status of clothing e-commerce,it summarizes the problems of e-commerce live streaming marketing for clothing brand from the aspects of market competition,after-sales service and order conversion rate;based on the sales trends of clothing e-commerce,precision marketing,community marketing and integrated marketing strategies have been proposed,aiming to provide reference for improving the quality of e-commerce live streaming marketing in clothing brand.
e-commerce online live streamingclothing brandsmarketing strategyclothing products
NETL
NSTL
万方数据
