Design strategy for clothing retail space based on online and offline dual channel sales
In the post pandemic era,the new retail industry seems to have ushered in a new consumption trend.Consumers are gradually becoming tired of frequent online purchases and returns,as well as long pre-sale waiting times.The popularity of experiential consumption also reflects the stimulation and amplification of people's social and experiential needs.Online and offline dual channel sales have become an effective strategy to cope with this consumer transformation.This paper analyzes the demand for clothing retail space in online and offline dual channel sales,examines the current situation of clothing retail space,and proposes space design strategies such as spatial selection for de-commercial districts,spatial layout and flow for information transmission,cyberization scene creation,and multifunctional efficiency enhancement in online and offline channels.It explores the direction of clothing retail space design under the online and offline dual channel sales model.
online and offline salesclothing retail spacespace design
NETL
NSTL
万方数据
