Research on marketing strategies of clothing enterprises under the background of e-commerce
The development of information technology has promoted the vigorous development of e-commerce in recent decades,and e-commerce has gradually become the mainstream form that can replace traditional trade models.The advantages of the Internet can enable enterprises to obtain huge dividends in modern marketing,especially fast moving clothing enterprises.This paper explores the marketing strategies of clothing enterprises by e-commerce platforms,in order to provide certain reference suggestions for contemporary clothing enterprises to use information technology to carry out marketing work.
NETL
NSTL
万方数据
