电子商务背景下服装企业市场营销策略研究
Research on marketing strategies of clothing enterprises under the background of e-commerce
吴梦帆1
作者信息
- 1. 湖南工艺美术职业学院,湖南 益阳 413000
- 折叠
摘要
信息技术的发展促使电子商务在近几十年得到了大力发展,电子商务逐渐成为能取代传统贸易模式的主流形式.互联网的优势能使企业在现代市场营销中获得巨大的红利,尤其是快消类服装企业.文章探讨了服装企业借助电子商务平台进行市场营销的策略,以期为当代服装企业运用信息技术开展营销工作提供一定的参考性建议.
Abstract
The development of information technology has promoted the vigorous development of e-commerce in recent decades,and e-commerce has gradually become the mainstream form that can replace traditional trade models.The advantages of the Internet can enable enterprises to obtain huge dividends in modern marketing,especially fast moving clothing enterprises.This paper explores the marketing strategies of clothing enterprises by e-commerce platforms,in order to provide certain reference suggestions for contemporary clothing enterprises to use information technology to carry out marketing work.
关键词
电子商务/服装企业/市场营销Key words
e-commerce/clothing enterprises/marketing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据