Exploration of optimization strategies for marketing channels of small and medium sized clothing and textile enterprises
Faced with the fierce market competition,path selection and updating of marketing strategies are important means for small and medium sized clothing and textile enterprises to improve their competitiveness.The problem faced by small and medium sized clothing and textile enterprises lies in how to break free from the constraints of past marketing strategies and develop flexible market response mechanisms to attract target consumer groups and increase market share.The traditional marketing model relies on a fixed sales network and a single promotional method,which is no longer able to adapt to the variability of the current market.In the context of the information age,the increasing demand for personalization and diversification among consumers has led to an urgent need for small and medium sized clothing and textile enterprises to optimize their existing marketing models.The core of optimization strategy lies in market segmentation,identifying target consumers and conducting differentiated design of products to provide clothing and textile products that meet market demand.This paper studies the optimization strategies of marketing channels for small and medium sized clothing and textile enterprises,aiming to provide reference for relevant personnel.
small and medium sized clothing and textile enterprisesmarketing channelsbrand building
NETL
NSTL
万方数据
