服装企业的可持续转型策略与商业创新研究
Research on the sustainable transformation strategy and business innovation of clothing enterprises
赵泽人 1刘俊杰1
作者信息
- 1. 浙江工商大学杭州商学院,浙江 杭州 310000
- 折叠
摘要
在全球气候与环境挑战日益加剧的当下,服装行业面临严重的资源消耗和环境污染问题,亟待可持续转型.文章聚焦服装企业的可持续转型策略与商业创新,通过综合应用文献调研法、观察法以及案例分析等研究方法,深入分析了行业内不同类型服装企业在可持续转型中的创新实践,并探讨了这些策略对企业长期发展的积极影响,旨在为寻求可持续发展的服装企业提供理论支持和实践参考,助力整个行业的绿色发展取得更大进展.
Abstract
In the current era of increasingly severe global climate and environmental challenges,the clothing industry is facing serious resource consumption and environmental pollution problems,and urgently needs sustainable transformation.The article focuses on the sustainable transformation strategies and business innovation of clothing enterprises.Through comprehensive application of research methods such as literature review,observation,and case analysis,it deeply analyzes the innovation practices of different types of clothing enterprises in the industry in sustainable transformation,and explores the positive impact of these strategies on the long-term development of enterprises.The aim is to provide theoretical support and practical reference for clothing enterprises seeking sustainable development,and to help the green development of the entire industry make greater progress.
关键词
服装企业/可持续/商业创新/案例研究Key words
clothing enterprise/sustainable/business innovation/case study引用本文复制引用
基金项目
浙江省教育厅一般项目(Y202353240)
出版年
2024
NETL
NSTL
万方数据