Innovative practices of clothing enterprises from the perspective of green marketing
Against the backdrop of increasingly severe global climate change,diminishing resources,and aggravating environmental pollution issues,green marketing,as a core strategy to effectively address environmental challenges and promote green consumption growth,has attracted wide attention from academia and the industry.In particular,in the textile and clothing industry,given its notable characteristics of high resource consumption and high pollution emissions,the practice of green marketing has become particularly crucial and urgent.This article conducts an in-depth analysis of a series of innovative practice cases in the field of green marketing by textile and clothing enterprises,aiming to provide solid theoretical support and rich empirical evidence for the green sustainable development of the textile and clothing industry.It is hoped that the detailed analysis of these practice cases can provide effective strategic guidance for the green transformation of the industry,promote the whole industry towards the more green and sustainable development direction,and make positive contributions to the global environmental protection and sustainable development.
green marketingclothing enterprisessustainable developmentinnovative practices
NETL
NSTL
万方数据
