Study on the application of geometric representation in outdoor clothing brand design
With the rapid development of modern economy,the scale of outdoor product market continues to expand.Consumers not only have functional demands for outdoor clothing,but also have high demands for the external expression of outdoor clothing brand image.This paper uses literature review and case analysis methods to study the application of geometric representation in outdoor clothing brand design.The research results indicate that the application of geometric representation in outdoor clothing brand design can bring communication benefits to the brand,which is beneficial for improving the brand's communication and recognition,deepening consumer memory of the brand.This paper analyzes the artistic characteristics of geometric representation,and summarizes the application techniques of geometric representation in outdoor clothing brand design.
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