"道法自然"美学思想在服装设计中的应用
Application of the aesthetic thought of"Dao operates naturally"in clothing design
张颂敏1
作者信息
- 1. 湖北美术学院,湖北 武汉 430064
- 折叠
摘要
"道法自然"揭示了整个宇宙的特性,囊括了天地间所有事物的根本属性.在可持续发展战略指导下,许多国内品牌从追求繁杂的商业化设计转变为更多融入优秀传统文化的自然式设计,让设计的文化特性更加鲜明.通过对具有"道韵"的国内外服装品牌设计的研究,文章探寻了道家美学思想对于品牌构建的可行性与必要性,以期指导国内服装品牌更进一步的发展,并分析中式美的可发展性、品牌市场的文化性与商业性,在新时代为延续道家文化提供契机.
Abstract
"Dao operates naturally"reveals the characteristics of the entire universe,encompassing the fundamental attributes of all things between heaven and earth.Under the guidance of sustainable development strategies,many domestic brands have shifted from pursuing complex commercial designs to incorporating more natural designs with excellent traditional culture,making the cultural characteristics of their designs more distinct.Through the study of domestic and foreign clothing brand designs with"Taoist charm",this paper explores the feasibility and necessity of Taoist aesthetic ideas for brand construction,in order to guide the further development of domestic clothing brands,and analyzes the developability of Chinese style beauty,the cultural and commercial aspects of the brand market,providing opportunities for the continuation of Taoist culture in the new era.
关键词
道法自然/服装品牌设计/文化与商业Key words
Dao operates naturally/clothing brand design/culture and business引用本文复制引用
出版年
2024
NETL
NSTL
万方数据