Dissemination strategy of Lu Embroidery from the perspective of new media
Lu Embroidery is a traditional embroidery technique popular in Shandong region and is one of the"eight famous embroideries"in China.With the rapid development of new media technology,Lu Embroidery is also facing significant changes in its dissemination and promotion methods.Therefore,this paper takes the new media era as the research background to sort out the dissemination difficulties and reasons of the intangible cultural heritage Lu Embroidery,analyze the dissemination opportunities and challenges of Lu Embroidery,and propose innovative dissemination strategies for better inheriting and developing Lu Embroidery from multiple aspects,thus enhancing its cultural influence and market competitiveness.
Lu Embroideryintangible cultural heritagenew mediadissemination strategy
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