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壮锦纹样在IP形象设计中的应用

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壮锦是壮族传统工艺中的瑰宝,具有悠久的历史和精湛的技艺。文章探讨了壮锦纹样在IP形象设计中的应用,通过分析壮锦的历史演变、艺术特征及IP形象设计要素,选取蟒龙纹、蝴蝶纹和铜鼓纹3种典型纹样,对色彩进行简化,并改进服饰设计,创造出融合传统与现代的IP形象。该设计既保留了壮锦纹样的文化属性,又融入了现代审美,展示了传统文化与IP形象设计的兼容性和创新潜力,为壮锦文化在现代设计中的传承与创新提供了新思路。
Application of Zhuang Brocade patterns in IP Image design
Zhuang Brocade is a gem of traditional Zhuang craftsmanship,boasting a long history and exquisite techniques.This paper explores the application of Zhuang Brocade patterns in IP image design.By analyzing the historical evolution,artistic characteristics and design elements of IP images,it selects three typical Zhuang Brocade patterns,such as Manglong patterns,butterfly patterns and bronze drum patterns.The colors are simplified,and the clothing design is improved to create IP images that blend tradition and modernity.The design retains the cultural attributes of Zhuang Brocade patterns while incorporating modern aesthetics,demonstrating the compatibility and innovative potential of traditional culture and IP image design,providing new approaches for the inheritance and innovation of Zhuang Brocade culture in modern design.

Zhuang Brocade patternsIP image designcultural heritage

王梓鉴

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桂林电子科技大学 艺术与设计学院,广西 桂林 541004

壮锦纹样 IP形象设计 文化传承

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(6)
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