Study on promotion and protection for traditional Chinese medicine embroidered sachets in Jiangsu Province from the perspective of intangible cultural heritage inheritance
Traditional Chinese medicine has rich medical and health benefits.This paper combines embroidery techniques with traditional Chinese medicine to create traditional Chinese medicine embroidered sachets,exploring ways to promote national heritage from the perspective of intangible cultural heritage inheritance.Through relevant literature and practical exploration,it proposes to achieve productive protection through innovation and integration of Su Embroidery and traditional Chinese medicine sachets,seeking promotion and protection strategies from the aspects of optimizing product design,integrating culture and tourism to enhance consumer experience,fully utilizing the advantages of new media marketing and moderate industrialization development.
traditional Chinese medicine sachetintangible cultural heritageSu Embroiderypromotion and protection