非遗传承视角下江苏省中医药刺绣香囊推广保护研究
Study on promotion and protection for traditional Chinese medicine embroidered sachets in Jiangsu Province from the perspective of intangible cultural heritage inheritance
童万菊 1王紫鹃2
作者信息
- 1. 淮阴工学院 商学院,江苏 淮安 223001;淮阴工学院乡村振兴战略研究所,江苏 淮安 223001
- 2. 淮阴工学院 商学院,江苏 淮安 223001
- 折叠
摘要
中医药具有丰富的医疗保健作用,文章将中医药与刺绣技艺相结合,制作中医药刺绣香囊,从非遗传承的视角探索发扬国粹的途径,通过相关文献与实践探索,提出通过苏绣与中药香囊的创新与融合实现生产性保护,从优化产品设计、文旅融合提升消费体验、充分应用新媒体营销优势和适度产业化发展层面寻找推广保护策略.
Abstract
Traditional Chinese medicine has rich medical and health benefits.This paper combines embroidery techniques with traditional Chinese medicine to create traditional Chinese medicine embroidered sachets,exploring ways to promote national heritage from the perspective of intangible cultural heritage inheritance.Through relevant literature and practical exploration,it proposes to achieve productive protection through innovation and integration of Su Embroidery and traditional Chinese medicine sachets,seeking promotion and protection strategies from the aspects of optimizing product design,integrating culture and tourism to enhance consumer experience,fully utilizing the advantages of new media marketing and moderate industrialization development.
关键词
中药香囊/非物质文化遗产/苏绣/推广保护Key words
traditional Chinese medicine sachet/intangible cultural heritage/Su Embroidery/promotion and protection引用本文复制引用
基金项目
江苏省大学生创新创业训练计划项目(202311049059Y)
江苏高校哲学社会科学研究项目(2021SJA1815)
出版年
2024
NETL
NSTL
万方数据