Reshaping tourism experience:research on artificial intelligence generated content empowering digital cultural and tourism design
With the widespread application of advanced artificial intelligence(AI)models such as ChatGPT and Midjourney,artificial intelligence generated content(AIGC)technology,with its powerful content generation capability and highly personalized characteristics,gradually breaks the temporal and spatial limitations of traditional culture and tourism,bringing unprecedented immersive experiences to tourists.Based on the innovative role of AIGC technology in digital cultural and tourism design,this paper analyzes the application cases of AIGC technology in intelligent tour guides,virtual reality(VR)tourism,digital art creation,and smart scenic spot digital twin platforms,reveals its potential in optimizing tourist experience,strengthening cultural and tourism integration,and promoting cultural inheritance and innovation.It summarizes the important role and influence of AIGC technology in digital cultural and tourism design,in order to provide useful references for research and practice in related fields,and jointly promote the prosperity and progress of digital cultural and tourism design.
artificial intelligence generated contentdigital cultural and tourism designdigital art creation
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