首页|服饰类产品直播间空间设计研究

服饰类产品直播间空间设计研究

扫码查看
互联网发展赋能千行百业,激发经济社会发展新动能,发展新质生产力,增进民生福祉,服饰类产品的销售也在持续发生变化。"直播带货"给服饰行业注入了一剂强力的增效剂,从主播形象到选品范围,从促销机制到矩阵布局,服饰电商直播日益"内卷",直播间设计也逐渐成为直播竞争的一个重要维度。文章通过分析服饰类产品直播间的空间类型,确定以场景化空间类直播间为主要研究对象进行服饰类产品直播间空间设计研究,分析现状并提出可行的策略与优化路径。
Research on the space design of live broadcast room for clothing products
The development of the Internet enables thousands of industries,stimulates new momentum for economic social development,develops new quality productivity,and improves people's well-being,and the sales of clothing products continue to change."Live selling"have injected a strong synergist into the clothing industry.From the image of the anchor to the scope of selection,from the promotion mechanism to the matrix layout,the live broadcast of clothing e-commerce is increasingly"involuting",and the design of the live broadcast room has gradually become an important dimension of live competition.By analyzing the space types of the live broadcast room of clothing products,this paper takes the scene based spatial live broadcast room as the main research object to study the space design of the broadcast room of clothing products,analyzes the current situation and puts forward feasible strategies and optimization paths.

broadcast roomclothingspace design

熊雪姣

展开 >

湖南工艺美术职业学院,湖南 益阳 413000

直播间 服饰 空间设计

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(7)