After thousands of years of development,Chinese clothing has a unique and profound historical and cultural heritage.Starting from the evolution of Chinese clothing since the introduction and development of modern popular culture,this paper analyzes the current predicaments faced by Chinese domestic brands,analyzes the factors that affect the popularity of Chinese clothing from the perspective of popular dissemination(dissemination methods and dissemination processes),and proposes feasible countermeasures.
关键词
中国服装/流行因素/流行传播/时尚
Key words
Chinese clothing/popular factors/popular communication/fashion
维普
万方数据