Research on the influencing factors and countermeasures of Chinese clothing popularity based on the perspective of popular communication
After thousands of years of development,Chinese clothing has a unique and profound historical and cultural heritage.Starting from the evolution of Chinese clothing since the introduction and development of modern popular culture,this paper analyzes the current predicaments faced by Chinese domestic brands,analyzes the factors that affect the popularity of Chinese clothing from the perspective of popular dissemination(dissemination methods and dissemination processes),and proposes feasible countermeasures.
Chinese clothingpopular factorspopular communicationfashion
万方数据
维普
