Xinyu Xiabu Embroidery is a national intangible cultural heritage representative project,rooted in Xinyu,Jiangxi.In order to better inherit and develop Xinyu Xiabu Embroidery,this paper analyzes the performance and design principles of cultural and creative products under the experience economy,the origin and characteristics of Xinyu Xiabu Embroidery,as well as the current status of cultural and creative product development.The aim is to determine the design direction of cultural and creative products for Xinyu Xiabu Embroidery and provide design strategies.
关键词
体验经济/新余夏布绣/文创产品
Key words
experience economy/Xinyu Xiabu Embroidery/cultural and creative products
维普
万方数据