Design expression of cultural and creative products featuring Xinyu Xiabu Embroidery from the perspective of experience economy
Xinyu Xiabu Embroidery is a national intangible cultural heritage representative project,rooted in Xinyu,Jiangxi.In order to better inherit and develop Xinyu Xiabu Embroidery,this paper analyzes the performance and design principles of cultural and creative products under the experience economy,the origin and characteristics of Xinyu Xiabu Embroidery,as well as the current status of cultural and creative product development.The aim is to determine the design direction of cultural and creative products for Xinyu Xiabu Embroidery and provide design strategies.
experience economyXinyu Xiabu Embroiderycultural and creative products