Feasibility analysis on the integration of brand genes of time-honored clothing brands into China-Chic clothing
China-Chic culture and time-honored brand culture come down in one continuous line and share the same root.China-Chic culture helps time-honored brand marketing,and time-honored brands promote China-Chic clothing innovation.Starting from the relevant concepts of time-honored brands and China-Chic,based on their development status,this paper summarizes and refines the common points of both sides in terms of cultural connotations and design elements,and discusses the feasibility of integrating the time-honored clothing brand genes into China-Chic clothing,with a view to providing reference for time-honored brands to"polish"their signs.
万方数据
维普
