Research on the application of pattern elements in the window display design of clothing brands:taking Dior's Toile de Jouy pattern elements theme as an example
In the fashion industry,the window display design of clothing brands is an important link connecting brands and consumers.It not only reflects the aesthetic concept of the brand,but also directly affects the shopping experience of consumers and the shaping of the brand image.This paper focuses on the window display design of Dior's Toile de Jouy pattern as the theme over the years,studies how the brand realizes the application of Toile de Jouy pattern elements in the window display design,analyzes from the perspectives of display prop modeling,spatial layout,color matching,etc.,and extracts design elements from them to reveal the uniqueness and innovation of Dior brand in the window display design.The aim is to provide inspiration and reference for relevant practitioners,and to provide theoretical basis and practical guidance for window display design innovation in the clothing industry.
Toile de Jouy patternwindow display designinnovative design
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