Inheritance and innovation path of intangible cultural heritage in cultural and creative product design
The core of intangible cultural heritage cultural and creative design lies in balancing cultural heritage and market innovation.Digitization and cross-border cooperation provide new opportunities for the sustainable development of intangible cultural heritage.This paper studies the inheritance and innovation path of intangible cultural heritage in cultural and creative product design,focusing on the integration of visual communication design,environmental design and artistic heritage.Combining with the case of Jincheng intangible cultural heritage,this paper summarizes the current situation and challenges of intangible cultural heritage inheritance,and explores the application path of modern design concepts and digital technology in intangible cultural heritage inheritance and innovation.
cultural and creative productsartistic heritageinheritance and innovationJincheng