Analysis of the design path for integrating traditional cultural elements into cultural and creative products in vocational colleges
Chinese excellent traditional culture is a spiritual treasure of the Chinese nation,with rich cultural connotations.In the field of vocational education,people gradually realize the importance of fully tapping into the elements related to vocational education in the Chinese excellent traditional culture to extract the brand characteristics of vocational education itself,enhance the cultural soft power of schools,and improve the overall competitiveness of schools.With the development of the cultural and creative industry and the updating and iteration of emerging technologies,the"Chinese style IP"cultural and creative products that integrate Chinese excellent traditional culture have emerged,providing new ideas for the construction of campus culture in vocational colleges.This paper studies the innovative forms and paths of integrating Chinese excellent traditional cultural elements into the design of cultural and creative products in vocational colleges,helping to promote the innovative development of campus culture in vocational colleges and showcasing a good image of vocational education.
traditional culturevocational collegescultural and creative productsproduct design
万方数据
维普
