Research on the teaching reform of "Clothing Marketing" based on PBL model
The clothing industry has a high degree of product homogenization and a short lifecycle,and consumers also have diverse needs.Therefore,clothing brands need to constantly use new marketing methods to stimulate market response.Based on this,this paper explores the teaching status of the compulsory course"Clothing Marketing"in college clothing design majors,and identifies the teaching pain points of this course from four aspects:teachers'lack of practical experience,students'lack of business thinking,teaching methods'lack of practical links,and teaching evaluation's lack of market testing.It concludes the urgency of teaching reform for this course,and proposes the use of PBL model for teaching reform based on the teaching characteristics of PBL model.The teaching is implemented from four aspects:developing real projects,placing job perspectives,transforming teacher roles and reforming evaluation mechanisms.The direction and path of teaching reform for this course are comprehensively discussed,providing guidance and inspiration for improving the ability of college clothing design students to connect with the market and market practice.
PBL model"Clothing Marketing"reform in educationclothing design
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