Guiding role of ideological and political education in college students' clothing selection and consumption behavior
The arrival of the era of integrated media has had a significant impact on the clothing,food,housing and transportation of college students.Contemporary college students exhibit characteristics such as liking online shopping,pursuing fashion and individuality,and emphasizing brand and quality in clothing selection and consumption.At the same time,due to the immature psychological development of college students,they are easily influenced by consumerism,hedonism and other factors,falling into a crisis of values and experiencing negative phenomena such as vulgar aesthetic values and nihilistic historical values.Ideological and political education plays an important guiding role in the growth of college students.Based on this,this paper proposes to carry out ideological and political education courses related to clothing selection and consumption,enrich cultural activities related to clothing on campus,encourage college students to participate in social practices of clothing enterprises,guide college students to carry out self-education,and help them establish a correct consumption concept.
ideological and political educationcollege studentsclothing selectionconsumer perspective
万方数据
维普
