Xingshi culture IP leading:exploration of high-quality development of Foshan clothing manufacturing industry
Xingshi is a unique folk culture in China,with rich cultural connotations,and has become a distinct cultural symbol.Creating it into a cultural IP can promote its transition from tradition to modernity and expand its global influence.As a major manufacturing hub in China,Foshan's clothing industry is facing challenges from globalization and consumption upgrading.With the intensification of international competition and consumers'pursuit of personalization,traditional production and marketing methods urgently need to be transformed.At the same time,low-cost manufacturing models must shift towards efficient and sustainable development.This paper explores new paths for the integration of culture and industry by combining Xingshi culture.This research has become the key to breaking through the bottleneck of Foshan's clothing manufacturing industry.It can not only enhance Foshan's brand image and increase product added value,but also promote Chinese culture to the world,showcasing the charm of tradition and innovation.This has significant practical significance and far-reaching historical value for the development of Foshan and even China's cultural industry.
万方数据
维普
