Research on the integration of Hunan regional culture into Hunan clothing brand strategy in the new consumer era
In the new consumer era,Hunan clothing industry is facing multiple challenges such as brand upgrading,product upgrading and sales model upgrading.The article summarizes the characteristics of the new consumer era,the cultural features of Hunan region and typical representatives.It elaborates on the necessity of integrating Hunan regional culture into Hunan clothing brands from five aspects,and conducts in-depth research on the strategies and methods of integrating regional culture into Hunan clothing brands,providing reference for the steady development of Hunan clothing enterprises in the new consumer era.
new consumer eraHunan clothing industrybrand development
万方数据
维普
