With the continuous deepening of global economic integration,China's hair products industry is facing unprecedented opportunities and challenges for development.The article takes hair products industry R company as an example,identifies its advantages,disadvantages,opportunities and potential threats through SWOT analysis method,puts forward with growth oriented(SO)strategy as the core of the development strategy,realizes the strategic development of the company from the aspects of product innovation,market diversification,brand building,operation process optimization,increased resecrch and development investment and improved financial robustness.
关键词
数字化转型/发制品行业/企业战略/SWOT分析
Key words
digital transformation/hair products industry/enterprise strategy/SWOT analysis
维普
万方数据