Research on strategic selection and implementation path in hair products industry:taking R company as an example
With the continuous deepening of global economic integration,China's hair products industry is facing unprecedented opportunities and challenges for development.The article takes hair products industry R company as an example,identifies its advantages,disadvantages,opportunities and potential threats through SWOT analysis method,puts forward with growth oriented(SO)strategy as the core of the development strategy,realizes the strategic development of the company from the aspects of product innovation,market diversification,brand building,operation process optimization,increased resecrch and development investment and improved financial robustness.
digital transformationhair products industryenterprise strategySWOT analysis
万方数据
维普
