Visual identity design of zoo brand from the perspective of user experience
The concept of brand design with user experience as the core has gradually become an important brand strategy.The zoo brand is an important part of the zoo image construction.How to combine the concept of user experience with the zoo brand is an important problem to be solved in the visual identity(VI)design of the zoo brand.Through analyzing the relationship between the characteristics of user experience and VI design of brand,this paper analyzes the VI design of zoo brand from the perspective of user experience,and explores how to integrate the concept of user experience into the VI design of zoo brand in product and service design.It is of great significance to animal science education and urban culture construction,and provides a new idea for the image construction of the zoo.
万方数据
维普
