Fashion communication education in the era of"digital intelligence+":exploration and innovative practice of collaborative education
With the rapid development of Internet science and technology,human society has entered the era of"digital intelligence+".In this era,new media technology and artificial intelligence(AI)are changing our lives at an unprecedented speed and scale.For the field of fashion communication,the arrival of the"digital intelligence+"era not only brings unprecedented opportunities,but also brings many challenges.The fashion communication is no longer just about the shaping and dissemination of fashion culture and aesthetic guidance in the traditional sense,but also pays more attention to data mining and analysis,intelligent content creation,innovation in new media channel communication,and cross disciplinary integration.This transformation has put forward new requirements for the education of fashion communication majors in universities,namely how to cultivate composite talents with digital communication thinking,innovation ability and cross-border cooperation ability to adapt to the development needs of the"digital intelligence+"era.Therefore,this paper explores the exploration and innovative practice of collaborative education in the cultivation of fashion communication talents based on the characteristics of the"digital intelligence+"era.
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