Research on entrepreneurial strategies for college students in the clothing industry in the short video era
With the rise of short video platforms,the rapid development of social media and mobile Internet has provided new opportunities and challenges for college students who are starting businesses in the clothing industry.This paper explores the entrepreneurial strategies for college students in the clothing industry in the short video era.By analyzing the characteristics of short video platforms,the advantages and disadvantages of college students starting businesses,it proposes practical and feasible strategies to provide theoretical guidance and practical reference for college students starting businesses in the clothing industry.
short video eracollege studentsclothing industryentrepreneurial strategies
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