Fashionable design strategies for different types of outdoor sportswear
With the successful organization of major sports events such as the Beijing Winter Olympics,the Paris Olympics and the World Cup,people's attention to the flourishing sports has been escalating.Against this backdrop,the actual demand for sports equipment has risen accordingly,and China's outdoor sports industry is confronted with new development opportunities.This article commences from three types of sports intensity to study the design methods and strategies of outdoor sportswear.The research contends that when designing extreme outdoor sportswear,functionality should be given top priority,and there is limited room for adjusting fashion elements;when designing sub-extreme and general outdoor sportswear,a tilt towards fashion and personalization can be made on the basis of maintaining functionality.
outdoor sportswearfashionable designdesign practice
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